New Lucena, a peaceful 4th-class town in Iloilo, boasts a rich history and a tranquil charm. Formerly Jimanban, it gained independence in 1877 and later adopted the name “New Lucena” in 1955.

Spread over 4,410 hectares of clay-rich land, this central Iloilo town is crisscrossed by accessible roads and dotted with rolling hills and slopes. Known for its resilience and community spirit, New Lucena is a blend of history, heritage, and heartland beauty just 24 km from Iloilo City.